Think about it, friends. Obama has been using canned quick slogans like "pay their fair share," (likely in an anticipated campaign against Mitt Romney) and "we can't wait" (to pass my Socialist "reforms" Constitutionally...let's circumvent it).
He's told us that his plan is better than "the Republican plan that means dirty air, dirty water, and fewer people with health insurance."
Friends, the President has simply made his active campaign official.
So what will this campaign look like? Something completely unlike most incumbent campaigns in recent history. The President is going to try to campaign like a challenger.
- When Ronald Reagan campaigned for re-election in 1984, the focus was "It's morning in America...things are really turning around, so why would you want to go back to where we were 4 years ago." Reagan's recovery was real, plummetting unemployment and seeing inflation drop. He had something positive to run on. And he won.
- In 1996 Bill Clinton ran again on success. (Granted, the success wasn't really his...he'd just gotten the heck out of the way and let Newt Gingrich and the Republican Revolution do their thing.) The economy was booming. Unemployment was 5.4%. Deficits were dropping. He won.
- In 2004, George W. Bush was able to run on success as well. Unemployment was 5.5% and, just as importantly, three years after the 9/11 Attacks we had not seen a similarly large attack on American soil. He won.
Now in 2012 Barack Obama wants a second term. There's only one problem. Unemployment hasn't dropped in any real way, and the only way a drop can even be claimed is because somehow 2 million jobs have up and disappeared from the workforce, thus making the percentage lower so that the same number of people manage to be unemployed but because there are less jobs the percentage drops. Obamacare is as unpopular as ever. The Stimulus did not live up to the sales pitch (unemployment not only went above 8% but it's STILL over 8%). Really all the President can do is "punt the football" about the capture of Osama Bin Laden, even though he simply (correctly) made the only reasonable decision available.
So he's got to use catch phrases like "Forward." He's got to act like a challenger. We must not let him. If we do not let him run this campaign as if he has no record, he will lose. Period.